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The Spectrum of Color Response: Take Your Medicine
New research finds that when generic pills don’t share the colors given them by their original makers, patients stop renewing their prescriptions at a higher rate than if they just kept taking the...
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Cheese Tastes Saltier Eaten Off a Knife (and How That Might Make You Healthier)
It’s always bothered me (a little) that in the Food Network show Chopped competitors’ meals are judged not just on taste and creativity, but presentation. To be honest, this focus on looks really only...
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When Cowboys Wore Pink
What would you think of Woody from Toy Story if he wore pink? Would you think the color choice was incongruous, that it didn’t seem masculine enough for a 1950s-era cowboy toy? Well, you’d be wrong....
View ArticleForget the Blue Plate Special: I’ll Have the Red Plate Dieter’s Meal
Are you so upset about your eating habits that you’re seeing red? Here’s a suggestion: Start literally seeing red. That’s the takeaway from a recent study by researchers from the University of Parma in...
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Which Colors Do You Smell?
What does the color red smell like? According to the infallible question-answerers at Yahoo! Answers, it’s a conglomeration of strawberries, lobsters, red marker pen (huh?), and embers. One know-it-all...
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The Woman in Red Is Seen as a Threat by Other Women
In the 1939 film classic The Women, much is made of the alluring quality of a specific color of nail polish: “Jungle Red.” It turns out that the characters’ faith in the product was not misplaced. New...
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